Ratings on Online Videos Now Possible

"AdView will allow the creator of a popular television show to find out how many related video clips are consumed around the world on different Web sites, how many videos contain the same content and the number of hits. The program will also enable the company to automatically attach related advertisements to the video clips and request site operators to delete unlicensed videos with a simple mouse click."

Movie Studios to Screen More Films on Internet

Enswers currently provides its fingerprinting tools to Daum, which trails Naver in the search hierarchy, and SK Networks, the operator of Nate and the Cyworld social networking services. Mureka provides similar products to Naver.

"The business possibility is immense, and we are one of the companies that are providing the enabling technologies to help companies realize that potential," Jack Kim, the chief executive of

Enswers, told The Korea Times.

Kim Yu-na Also Internet Sensation

Enswers is positioning itself as an influential Web company for its search technology, which successfully locates video content based on image fingerprinting programs, a significant improvement over conventional video search programs that rely on text data such as titles and category information.

As well as improving search relevance and accuracy, the image recognition technology also allows Enswers to track the movement of video clips across the Web and analyze consumption.

Google of Video Search?

So far, video search has been essentially an extension of text search, as the services relied on text data with the video clips, such as titles and category information.

EnswerMe is the first video search program to successfully track and locate video content based on image fingerprinting technology, or as company officials put it, "video DNA."